"...leadership is a series of behaviors rather than a role for heroes." - Margaret Wheatley

LaSheita Portrait LaSheita Sayer —

LaSheita Sayer's knowledge, expertise and passion converge in her roles as founding Principal of ZoZo Group LLC. She has more than 20 years of experience in marketing communications and project management, and built an equally talented and diverse creative team for public outreach, involvement and relations for publicly funded construction projects, as well as equity campaigns for EV outreach.

About our CMO at ZoZo

A graduate of University of Colorado School of Business, Sayer earned her degree in marketing and international business and has specialized training in strategic planning, project management, crisis communication, public speaking and internet marketing. She serves as public information officer on highway constuction projects, with the Colorado Department of Transportation (CDOT).

Sayer serves on the electric vehicle battery recycling and equity committees for the Colorado electric vehicle coalition (CEVC). She is a supporter of the Colorado Black Chamber of Commerce's - Black Construction Group.

Sayer also was integral in creating a local chapter of the Search Engine Marketing Professionals Organization (SEMPO), an organization that brought together marketing and SEO professionals for the first time. Through SEMPO, professionals shared and learned from each others experiences, victories and failures in the industry to raise the competitive standard.

Also important to Sayer is Colorado's small business community and she is active in Denver's Historic Five Points cultural district. She is a Five Points Buisness Improvement District (FPBID) board member has been a guest speaker for the Denver Business Journal and with the African American Leadership Institute (AALI) as a marketing communications professional. She has presented to attorney members of the Colorado Bar Association on ethical marketing for attorneys and volunteers with the American Civil Liberties Union (ACLU) and its activities with the youth in Denver, Colorado.


Women in Business Aurora Sentinal, August 2005

Alumna Overcomes Fear Finds Flexibility
University of Colorado at Denver

14th Street Journal, Spring 2007

Attorney Marketing Strategies in a DownTurn - LawWeek Colorado, Spring 2009