Leadership

We are the marketing group law firms build upon because client service is our focus. It is rewarding to watch our clients grow and prosper, says LaSheita Sayer, Founder and Cheif Marketing Officer of ZoZo Group, LLC. Some of our favorite lines to hear from our clients are "The Marketing is working, "We are so busy, we are scheduling new clients several weeks out"… "[as a result of ZoZo Group's Marketing plans] We get potential clients calling on a daily basis!".

About ZoZo's Chief Marketing Officer

LaSheita Sayer is the Founder and Chief Marketing Officer of ZoZo Group, LLC. She is a graduate of the Business School at the University of Colorado at Denver, and an experienced marketer. As an active member of the AMA (American Marketing Association), LMA (Legal Marketing Association), and SEMPO (Search Engine Marketing Professionals Organization) she maintains current knowledge on the latest marketing and search engine developments for ZoZo Group clientele.

LaSheita is also active in Colorado's small business and legal communities. She has presented to attorney members of the colorado bar assocation on ethical marketing for attorneys, she volunteers with the ACLU (American Civil Liberties Union) and its activities with the youth in Denver, Colorado. She has also been a guest speaker on Denver's KLDC Radio Business show and with the AALI - African American Leadership Institute as a Marketing Communications Professional.

Articles

Women in Business Aurora Sentinal, August 2005
LaSheitaSayer,Aurora,WomeninBusiness

LaSheita Sayer 14th Street Journal, Spring 2007 Alumna Overcomes Fear Finds Flexibility
University of Colorado at Denver
14th Street Journal, Spring 2007
Attorney Marketing Strategies in a DownTurn - LawWeek Colorado, Spring 2009Attorney Marketing SAYER 2009





SEMPO Colorado

In 2008 SEMPO, an international organization of Search Engine Marketing Professionals, approved the creation of SEMPO Colorado working group. LaSheita is the chair of SEMPO Colorado and works to engage other local agencies, in-house search teams, and independent search marketers and to provide a venue for networking and the exchange of information, as well as promote awareness and education about SEM (Search Engine Marketing) in the local market. To find out how to connect with SEMPO colordo online, visit our SEMPO Colorado page for a list of social media sites utilized by SEMPO.

Specialized Training

ZoZo Group clients enjoy the combined benefits of ZoZo Group's specialized knowledge and training in a variety of important business aspects including:

  • Strategic Marketing Plan Development
  • Project Management
  • Public Relations
  • Marketing to Women
  • Marketing Promotion
  • Advertising/Design
  • Internet Marketing Search Engine Marketing (SEM)
  • Internet Search Engine Optimization (SEO)