Heads Up

As legal marketing specialist, part of our job is to provide insight to our clients within the legal industry including attorneys, lawyers and law firms. The objective of our insight is to position their practice for success. We apply our marketing background, specialized training and our dedication to continued learning to each of the recommendations we make to our clients.

At ZoZo Group we proactively inform our clients of expected changes and evolutions within their industry as they relate to marketing through a communication we call "HeadsUp". Our clients receive a "HeadsUp" on the changes expected to impact the way they market their firm. This knowledge allows our attorney and law firm clients to strategize and plan their marketing activities accordingly.

Azar Spends $2.5 million Defending Bad Marketing

As legal marketing professionals we work to help our clients avoid these costly in marketing mistakes. A majority of our clients would preferr to have spent 2.5 million dollars in other ways other than on an aggressive legal defense over claims of bad marketing.

Download the new CRPC's - Colorado Rules of Professional Conduct, effective Jan 1, 2008 available here.

 

SEO News - Read the April 2008 complaint filed against a Search Engine Company for making unreasonable gaurantees and defrauding its clients.

In summary, this Washington based Search Engine Company represent they will be able to secure top 10 organic search engine rankings for their customers (SEO). In fact, in many instances, they were unable to do so.

Additionally they represented that they have a “96% success rate” with their “over 47,000 clients.” In fact, they do not.

Lesson to be learned, proceed with caution when Internet Marketing companies make promises and gaurantees that are too good to be true.